1. Instagram
The social media app focuses on images and videos (Reels) in various formats. Young people use Instagram to present themselves and receive feedback from others through likes and comments. They can follow idols and friends, like and comment on posts, or exchange messages via direct message (DM).
TikTok is also a treasure trove of memes – funny trends or inside jokes.
2. TikTok
Whether it's dance challenges, lip-syncs or comedy – on this social video platform, you can upload short, self-made videos and share them with other users. They're usually edited using specific filters and set to music. TikTok is also a treasure trove of memes – funny trends or inside jokes that lots of people copy, reinterpret and send to one another.
3. Snapchat
Snapchat is often used for sharing photos and videos directly. Sent images disappear after a few seconds, whilst Stories (videos) disappear after 24 hours. Snapchat tries to entice users into the app with flame icons: anyone who shares photo or video snaps with friends every day collects flames. If you don't send anything for a day, these symbols disappear. This can create social pressure – if the number of flames is seen as proof of friendship.
4. WhatsApp
The go-to messaging app for sending messages and arranging meet-ups quickly. Voice messages, in particular, are extremely popular. Group chats are a great way to organise get-togethers and parties. Even those often annoying class chats usually take place here.
My child feels lonely – what should I do?
- Show understanding: take feelings seriously rather than playing them down.
- Make suggestions: Gently encourage participation in activities, but do not put pressure on them.
- Show that you're open: «I'm here for you.”
Social media and friendships – what parents should be aware of
- Discuss with your child which app is suitable for online communication.
- Start together: Set up your profiles together and check your privacy settings (to ensure no personal details are shared online).
- Tell your child about the potential dangers online, such as cyber grooming (the targeted approach of minors with the aim of initiating sexual contact).
- Interest rather than a ban: ask who your child is chatting with, rather than banning the app.
- Better in real life: Encourage your child to meet their friends regularly in the real world.
Help for lonely young people
143.ch: The Helping Hand, an anonymous helpline
