This platform offers parents guidance in everyday digital life

Nowadays, parents are under great pressure due to technological change. Conflicts and discussions with their children about smartphones and social media are on the rise. On the one hand, there are society's expectations that children and young people should use the new digital possibilities responsibly and moderately. On the other hand, there are the needs of children to use media in their free time or for school.

This means that parents are expected to fulfil their educational responsibility. Today, they move back and forth between reaction - when the child does something or demands something - and prevention - by carefully introducing the child to a topic in everyday life.

Parents naturally look for guidelines, advice and answers.

Naturally, parents are looking for guidelines, useful approaches, advice and answers. With the Campus platform, Swisscom is trying to simplify precisely this search. The now comprehensive and constantly expanding collection of educational videos, guides, advice and further links covers practically the entire range of topics relating to children and young people and their use of digital media.

Parents can find helpful and entertaining videos here: from a child's first mobile phone and meaningful Christmas presents to sexting, sharenting and hate speech. You will find inspiration on how to deal with a particular problem and how to strike the right balance between reaction and prevention.

Lots of in-depth knowledge

In addition to these clear guidelines, Swisscom Campus also offers specific tips that are relatively easy for parents to implement. This is in the form of checklists, but also in easily digestible and entertaining videos.

Last but not least, Swisscom Campus always refers to trustworthy and professional material from other providers. All these links have been checked for quality by media experts and offer clear added value to existing content.

There is probably no perfect blueprint for the right way to deal with your own child online. But it does help a lot to listen to suggestions from people who know what they are talking about (i.e. who are parents themselves and deal professionally with the opportunities and risks of media use) and don't give the impression that they know everything better. The search for the best way to educate children about media at home is a constant process of trial and error and negotiation. This results in compromises that allow everyone involved (including the parents!) to grow.