WorldMediaFestival 2022: Gold for the Elternsein Foundation!

We are celebrating! The Elternsein Foundation, publisher of the parents' magazine Fritz+Fränzi, wins gold for its cross-media strategy «Parental education for all» at the WorldMediaFestival in Hamburg in the «Cross-Media / Brand Awareness» category. This honours the extensive work of the foundation and the communication strategy of the Swiss parents' magazine Fritz+Fränzi.
Text: Fritz+Fränzi

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The Elternsein Foundation, publisher of the Swiss parents' magazine Fritz+Fränzi, wins gold in the «Cross Media / Brand Awareness» category at the internationally renowned WorldMediaFestival in Hamburg with its « Parental Education for All" communication concept. In addition, Stiftung Elternsein is honoured with the Grand Award in the overall category "Cross Media».

Parents are picked up in their daily media usage routine and the corresponding formats and contributions are played out on different channels. In this way, the Stiftung Elternsein succeeds in approaching parents not as advisors, but as equals, according to the jury. The campaign includes various online films, blog posts, out-of-home subjects, teaching materials, events and articles in the «Schweizer ElternMagazin Fritz+Fränzi» of the Elternsein Foundation.

The awards of the WorldMediaFestival 2022 for the Stiftung Elternsein.

«The fact that our work has been recognised by an international jury is a vote of confidence that our concepts are of exceptional innovation and quality and that we use our resources intelligently and purposefully. We are extremely pleased that the socially relevant project «Parental Education for All» has been recognised in this way,» says Thomas Schlickenrieder, Managing Director of the Elternsein Foundation.

Thomas Schlickenrieder, Managing Director of the Elternsein Foundation, Ellen Ringier, President of the Board of Trustees and Nik Niethammer, Editor-in-Chief (from left), at the 20th anniversary of Fritz Fränzi.

This work has now been honoured at the WorldMediaFestival in Hamburg. The WorldMediaFestival honours outstanding TV and corporate media solutions on an international level. Audiovisual, printed and online productions from the fields of information, education and entertainment are honoured with special consideration of the effectiveness of the target group approach.

About the Parenthood Foundation

The politically and denominationally independent Elternsein Foundation was founded in 2001 by Dr Ellen Ringier. The foundation supports and accompanies parents with solution-oriented and practically applicable answers to parenting and educational questions and makes a unique contribution to dialogue and better understanding between school-age children and young people, parents and teachers. As publisher of the Swiss parents' magazine Fritz+Fränzi, the foundation also runs awareness-raising campaigns and informs parents seeking advice with short films on relevant topics such as conflict resolution, media consumption, school anxiety, depression and strengthening social skills.