The Swiss parenting magazine Fritz+Fränzi
Our vision
Reliable advice. Inspiring reports. Practical tips.
Fritz+Fränzi supports mothers, fathers and caregivers with sound knowledge about everyday family and school life – independently, comprehensively and on an equal footing. Fritz+Fränzi is published ten times a year with a certified circulation of approximately 96,000 copies. In addition , we distribute around 700,000 free magazines to schools, kindergartens and institutions every year – so that parenting knowledge reaches everyone. The Swiss parenting magazine Fritz+Fränzi has no commercial purpose. The approximately 15 pages of advertising per issue cover only a small portion of the costs of production and printing.
Guidance when parents need it
With over 238,000 readers, Fritz+Fränzi is Switzerland's largest parenting magazine. Since 2001, we have been working as a non-profit foundation dedicated to making parenting knowledge understandable, practical and accessible – in print, digitally and through events. We work independently, on a non-profit basis and without advertising – so that we can give parents exactly what they really need: reliable content that is professionally sound and relevant to everyday life.
As a non-profit organisation, Fritz+Fränzi works with leading experts and provides content that gives parents confidence, guidance and parenting skills. The brand treats its readers as equals, with empathy and without pointing fingers.
A child does not need recognition for what they have achieved, but for the effort they have made.
– Remo Largo (1943 - 2020)
Small. Competent. Committed.
Freelance journalists: Specialising in topics such as family, education, health and school, including well-known names such as Silvia Aeschbach, Jana Avanzini, Michèle Binswanger, Thomas Feibel and many more.
Consider your family as an exciting project whose individual participants are not necessarily well qualified from the outset.
– Jesper Juul (1948 - 2019)
Renowned. Practical. Trustworthy.
«Parenting coaching» column: Psychologists Fabian Grolimund and Stefanie Rietzler provide practical tips on child-related topics (e.g. anxiety, shyness) in their monthly columns.
Other columnists include Jesper Juul (family therapist), Thomas Feibel (media expert), Michèle Binswanger, Mikael Krogerus, Peter Schneider, Nicole Althaus and others.
Often, the child has not taken advantage of their parents' trust, but rather a gap in their control.
– Fabian Grolimund
Each issue contains an extensive dossier (approx. 25–30 pages) on a key topic relating to family life – e.g. puberty, digital media, nutrition, autism, learning, mental health, resilience, etc
2. Expert interviews
Monthly interview with renowned experts (e.g.paediatricians, psychologists, educationalists such as Margrit Stamm, Barbara Bleisch, Oskar Jenni, Peter Gray)
3. Reports & photo galleries
Picture-rich stories from real life, such as insights into a clinic, a refugee school or personal experiences (e.g. about eating disorders)
4. Series & columns
Multi-part series (e.g. ADHD, mental disorders) spanning several issues
Regular columns by experts such as Jesper Juul, Fabian Grolimund, Michèle Binswanger and others offer practical tips
5. Advice & service
Strong service section with specific tips on school, health, media literacy, parenting methods, conflicts, work-life balance and mindfulness