Mr Theunert, what does the term «manosphere» refer to?
It is a collective term for online spaces that promote problematic ideologies of masculinity. These are problematic because they are based on the assumption of a natural gender hierarchy and dominant masculinity. So-called «manfluencers» blame women, feminism and gender equality for the fact that many men feel insecure.
The most prominent figure is Andrew Tate. For him, masculinity means dominance, a toned physique, financial success and natural superiority. Manfluencers claim that feminism disregards the laws of nature and that women want to subjugate men. This fuels misogyny and violence.
This is where the «Beware of the Manosphere!» platform comes in. Who is it aimed at?
The platform provides information and guidance for parents, carers and professionals. It is run by the männer.ch specialist unit with support from the federal government, the cantons and local authorities. Many young men are fascinated by the way masculinity is portrayed as powerful online. Those with low self-esteem and a strong need for status and security are particularly at risk of being drawn into the manosphere.
It is challenging to make sense of developments, assess risks and stay in touch with young people.
Following the release of the Netflix series *Adolescence* in 2025, an increasing number of concerned parents and teachers began contacting männer.ch. There was nowhere for them to turn with their questions. The platform aims to fill this gap.
How does she lend a helping hand to those in need?
It is challenging to make sense of developments, assess risks and stay in touch with young people. When is trust and a calm approach needed, and when are confrontation and clear boundaries necessary? The platform highlights how we can support young people, prevent problematic ideologies of masculinity, recognise warning signs and keep the lines of communication open.
It is important not to neglect offline spaces; parents should ensure that their child has a wide range of face-to-face interactions and experiences. This contrasts with the one-dimensional stereotypes and formulas of the Manosphere and shows that they have little in common with reality.
Further information: manosphere.ch
