Our six experts on media literacy

Time: 3 min
For the ‘Media Literacy« feature, our writer interviewed six experts. Here we introduce you to these experts.
Text: Sandra Markert

Image: JoëlHunn / 13 Photo

Iren Schulz, media educator

Iren Schulz, media educator

Iren Schulz holds a PhD in media education and is the mother of a daughter. As well as working as a media coach for the «Schau hin!» initiative, she is a freelance lecturer specialising in media literacy and media education, organising training courses, workshops and projects throughout Germany. Her work focuses on current issues such as cyberbullying and cybergrooming, media addiction and data protection, as well as fake news and AI. Her target audience includes parents and educators, as well as children and young people.

Clemens Beisel, social education worker

Clemens Beisel, social education worker

Clemens Beisel is a qualified social education worker and social manager and has been offering workshops for school classes, professional development courses and parents’ evenings on the topic of «smartphones, social media and young people» since 2013. During the pandemic, he developed the digital parents’ evening, which is now streamed monthly by around 10,000 people. This format provides parents with practical guidance on how to steer media education at home in a healthy direction. As a consultant, he also works for foundations and health insurance providers, supporting them in developing media education and prevention programmes for the whole family. Further information can be found here.

Florian Buschmann, education expert

Florian Buschmann, education expert

Florian Buschmann is the founder and director of the Offline-Helden initiative , a state-recognised educational institution dedicated to the prevention of media addiction and the promotion of digital media literacy. Buschmann works daily with young people, parents and schools, and advises families on how to deal with digital media. He contributed to the guidelines issued by the Association of Scientific Medical Societies (AWMF) on dysfunctional screen media use and is the author of the book *Ade Avatar*.

Daniel Wolff, digital trainer

Daniel Wolff, digital trainer

Daniel Wolff has been working as a digital trainer in schools since 2017, engaging in in-depth discussions on digital topics with pupils, teachers and parents. This practical experience has also been incorporated into his smartphone guide for parents, *Allein mit dem Handy*. Prior to this, he worked as an IT journalist for the computer magazine *Chip* and was a US correspondent in Silicon Valley. He also gained relevant experience as a secondary school teacher and university lecturer at LMU Munich. Wolff is the father of three children who, despite his own enthusiasm for technology, constantly present him with new digital challenges.

Judith Mathez, media educator

Judith Mathez, media educator

Judith Mathez is a lecturer in media education. She works at the Advisory Centre for Digital Media in Schools and the Classroom at the FHNW University of Teacher Education in Windisch, Aargau. There, she is involved in the initial and continuing professional development of teachers and in working with parents. Her work focuses on the safe use of media and issues relating to games and education. Further information can be found here.

Joachim Zahn, media educator

Joachim Zahn, media educator

Joachim Zahn is a media educator and the founder and director of the zischtig.ch initiative , which specialises in media education for people of all ages. Zahn now mainly advises parents, drawing on his own experiences with his two children. In his work, he attaches great importance to a clear connection to real life and an entertaining style – using, amongst other things, cartoons he has drawn himself.

This text was originally published in German and was automatically translated using artificial intelligence. Please let us know if the text is incorrect or misleading: feedback@fritzundfraenzi.ch