Bucking the trend: Fritz+Fränzi continues to grow

While more and more publishing houses are saying goodbye to printed paper, the Swiss parents' magazine Fritz+Fränzi continues to rely on print - and for good reason: for the eighth time (!) in a row, our magazine has gained readers.

This is the result of the Mach Basic Study (2024-1) published today by WEMF AG für Werbemarktforschung. According to the study, 241,000 readers now read our magazine - that's 15,000 more than in the survey a year ago.

Four out of five issues are read in full

Since 2016, the readership of Fritz+Fränzi has grown by almost 100,000 people. On average, three readers pick up an issue of Switzerland's largest parenting guide, which takes around 45 minutes to read. Four out of five issues are read in their entirety - from the first to the last page.

The Swiss parents' magazine Fritz+Fränzi has been published by the non-profit foundation Elternsein since 2001. It has a circulation of 102,000 copies. The popular-scientific magazine is aimed at parents of school-age children and is published ten times a year.

On behalf of the publisher and editorial team, we would like to thank our content and advertising partners, our freelance authors and of course you, dear reader, for your loyalty, input, praise and criticism. How wonderful that we can continue to accompany you - in both easy and challenging times with your child.

Thank you for staying with us.

Yours sincerely,
Stiftung Elternsein, editorial office and publisher

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