Empathise with bullying - come to the Glatt shopping centre!

From 4 to 9 June, young people and parents can find out what cyberbullying feels like at Glatt in Wallisellen, get advice from experts, meet a YouTube star and pose with anti-bullying wings. This is an awareness-raising campaign organised by the Stiftung Elternsein foundation, publisher of the Swiss parents' magazine Fritz+Fränzi.
Trailer for the campaign in the Glatt centre

Bullying no longer stops when the final bell rings at school - children take the nasty comments with them on their smartphones right into their bedrooms. Cyberbullying eliminates safe spaces. According to the 2016 JAMES study, one in four children in Switzerland is bullied, humiliated, threatened or exposed on social networks. What is particularly insidious is that the perpetrators can hide behind their screens - and often lose sight of how much their words can hurt.
The Elternsein Foundation wants to change this with its awareness-raising campaign «When words hurt». The campaign will run from Monday 4 June to Saturday 9 June at the Glatt shopping centre in Wallisellen. With special mobile phone installations that use electrical impulses to make the psychological pain of a nasty message tangible, school classes and visitors to the centre will be able to feel what words can do.
There will also be experts and young «first responders» on site to give «tips for emergencies» and explain rules of behaviour and measures.

YouTube beauty star Nathalie Céline willtalk about her own experiences online and how she has dealt with bullying.

The Stiftung Elternsein anti-bullying campaign also includes this short film, which features our mobile phone installation.

There will also be an Instagram selfie wall with cool wings for everyone who wants to take a stand against online hate speech with the hashtag #nomobbing.

All the facts about the campaign in the Glatt centre in brief:

What: Experience campaign "When words hurt" with mobile phone installations, experts who can provide first aid and YouTube influencer Nathalie Céline, who will talk about her experiences with nasty online comments.
Where: Glattzentrum in Wallisellen, in the centre mall right next to the information desk
When: 04 - 09 June 2018, 12 noon to 6 pm each day
Who: For young people, parents and anyone who works with children. Experience, information and advice are free of charge.

Read more:

  • About the awareness-raising campaign of the Parenthood Foundation
  • The harsher and meaner, the more likes - Interview with cyberbullying expert Catarina Katzer
  • When young people hate on the internet
  • Why is the Internet so mean?