Yay! Once again more readers for Fritz+Fränzi

Bucking the trend: while many newspapers and magazines are reaching fewer and fewer readers, the Swiss parents' magazine Fritz+Fränzi continues to grow and reaches more readers than ever before in its 19-year history. This is confirmed by the figures from the latest Mach-Basic study, which is conducted twice a year by WEMF AG für Werbemarktforschung.

In the survey period from April 2018 to March 2020 (Mach-Basic 2020-2), our magazine recorded 208,000 readers - that's 2,000 more than in the last survey in spring (Mach-Basic 2020-1) and 4,000 more than a year ago.

Switzerland's leading parenting guide has increased its readership by 61,000 readers in four years (2016 to 2020). The popular science monthly magazine is therefore one of the few print titles in Switzerland whose readership has been growing constantly for years.

On behalf of the Elternsein Foundation, publisher of the Swiss parenting magazine Fritz+Fränzi, and the editorial team, I would like to thank our numerous content and advertising partners, our freelance authors and of course you, dear reader, for your loyalty, praise and criticism. And for allowing us to continue to accompany you and your children - in both easy and challenging times.

Thank you for staying with us.

Nik Niethammer
Editor-in-Chief Swiss Parents' Magazine Fritz+Fränzi

Current magazine:

Nik Niethammer on the current October issue with the dossier topic "Depression"