Anxious parents, aggressive children and porn images in early adolescence - in the May issue, we tackle three hot topics when it comes to parenting and give parents a helping hand. The magazine will be available from well-stocked newsagents in Switzerland from 3 May and you can order it online.
Editor-in-chief Nik Niethammer talks about the most important topics in the May issue in the cover film. Picture and video: Bianca Fritz
Dear reader
In this issue, I take you on a journey through three major parenting topics: How do I behave when my child screams, threatens or hits me? As a parent, how do I talk to my child when they have seen pornographic images for the first time? What can parents do when fear for their own children gets out of hand and puts a strain on the family?
Special issue on career choices in a new edition
This issue includes a special issue on career choices. On 68 pages, we explore the question of how the next generation of tradespeople is faring, portray eleven young people who have found their dream job and look at the impact of digitalisation on our workplaces. Futurologist Franz Kühmayer is optimistic in the interview: "Humans are social and creative beings. Machines will not possess these two characteristics for a long time to come. Digitalisation is therefore bringing us closer to our humanity - that's good news."
"In life, you don't need pressure, you need suction. Aeroplanes fly because suction is built up. I myself am the father of seven children - they all only respond to suction. Philosophically speaking, the pressure thing is a fallacy invented by the devil."
Götz W. Werner, 72, founder of the German drugstore chain "dm"
Twice a year, a ritual is repeated in many Swiss editorial offices: with sweaty hands, the publishing director opens an envelope from WEMF AG für Werbemedienforschung. He reaches for the pile of paper containing the MACH Basic readership study, which provides information on which newspapers and magazines have lost readers and which have gained readers. And which ones have gained. If there is a drop, the day is ruined and the search for explanations begins.
The study published on 10 April - which covers the period from September 2016 to September 2017 - gave our magazine two reasons to celebrate: Fritz+Fränzi surpassed the 200,000 readers mark for the first time since it was founded 17 years ago. And we are now number 1 - the most-read parenting guide in Switzerland. In figures: 11.7 per cent or 21,000 more readers within a year (MACH Basic 2018-1: 201,000, MACH Basic 2017-1: 180,000)
On behalf of the publisher and editorial team, I would like to thank you, dear readers, for your loyalty and trust. And for your numerous positive and constructive responses to our work. It is a pleasure and an honour for us to provide you with guidance and educational knowledge month after month, to be your companion and advisor in both good and difficult times. Yours sincerely, Nik Niethammer
(1/2) The May issue is doubly worthwhile. For our magazine and ...
(2/2) ... the enclosed career choice special issue.
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This text was originally published in German and was automatically translated using artificial intelligence. Please let us know if the text is incorrect or misleading: feedback@fritzundfraenzi.ch
