New readership record - we say «Thank you»!

Massive growth in readership for Das Schweizer ElternMagazin: For the first time since it was founded 17 years ago, Fritz+Fränzi has surpassed the 200,000 readers mark, making it the most-read parenting guide in Switzerland. Schweizer ElternMagazin is one of the few print titles to gain readers during the measurement period.

The Elternsein Foundation, editorial team and publisher say "Thank you" for your trust and loyalty! (From left to right, front row: Jacqueline Zygmont, Corina Sarasin, Irena Ristic, Dominique Binder, Éva Berger and Daniela Funk. Back row from left to right: Florina Schwander, Florian Blumer, Nik Niethammer, Evelin Hartmann, Thomas Schlickenrieder, Claudia Landolt and Patrik Luther). Missing from the picture due to holidays: Bianca Fritz with editorial dog Sukhi.
The Elternsein Foundation, editorial team and publisher say "Thank you" for your trust and loyalty!
(From left to right, front row: Jacqueline Zygmont, Corina Sarasin, Irena Ristic, Dominique Binder, Éva Berger and Daniela Funk. Back row from left to right: Florina Schwander, Florian Blumer, Nik Niethammer, Evelin Hartmann, Thomas Schlickenrieder, Claudia Landolt and Patrik Luther).
Missing from the picture due to holidays: Bianca Fritz with editorial dog Sukhi.

Twice a year, WEMF AG für Werbemarktforschung publishes the MACH-Basic readership study, which provides information on which newspapers and magazines are gaining readers. And which ones are losing. The current study was conducted from September 2016 to September 2017; 19,447 people in Switzerland and the Principality of Liechtenstein were surveyed.
An overview of the figures for the Swiss parenting magazine Fritz+Fränzi, published by the Stiftung Elternsein foundation:

  • 11,7 Prozent oder 21'000 mehr Leserinnen und Leser innerhalb eines Jahres (Mach-Basic 2018-1: 200'100 vs Mach Basic 2017-1: 180'000)

Verlag und Redaktion danken Ihnen, liebe Leserinnen und Leser, liebe Anzeigenkunden, Partner und Wegbegleiter sehr herzlich für die angenehme Zusammenarbeit im vergangenen Jahr, für Ihre Treue und Ihr Vertrauen.

The current issue on mindfulness can be ordered as a single issue here.
Pictures: Julien (6), son of author Claudia Landolt, editorial team photo

2nd place: Issue 4Dossier: Mindfulness