Massive growth in readership at Fritz+Fränzi
For the fifth year in a row, the Swiss parents' magazine has recorded an increase in readership. This is confirmed by the figures from the latest Mach-Basic study (2021-2) published today by WEMF AG für Werbemarktforschung. Currently, 213,000 readers read Fritz+Fränzi to find out about parenting, family, school, education, health and puberty - an increase of 5,000 compared to the survey a year ago.
Fritz+Fränzi has gained a total of 70,000 readers since 2016 and has been the most-read parenting guide in Switzerland since 2018.
Fritz+Fränzi is published by the non-profit foundation Elternsein and is currently celebrating its 20th anniversary with a large special edition.
The publisher and editorial team are delighted. We would like to thank you, dear reader, for your loyalty. And for allowing us to accompany you. In good times and in challenging times with your children.
Nik Niethammer, Editor-in-Chief of Swiss parenting magazine Fritz+Fränzi
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