Another massive increase in readership for Fritz+Fränzi

Bucking the trend: while most newspapers and magazines are reaching fewer and fewer readers, the Swiss parents' magazine Fritz+Fränzi continues to grow and, at 225,000, reaches more readers than ever before in its 21-year history. This is according to the latest Mach-Basic study, which is published twice a year by WEMF AG für Werbemarktforschung.
Text: Nik Niethammer / Oliver WirtzrnPicture: Rawpixel

In the survey period from October 2020 to September 2021 (Mach-Basic 2022-1), our magazine recorded 12,000 more readers than in last autumn's survey and an increase of 14,000 within a year.

Switzerland's leading parenting guide has increased its readership by a total of 78,000 readers since 2016. The popular science monthly magazine is one of the few print titles in Switzerland whose readership has been growing steadily for years.

On behalf of the Elternsein Foundation, publisher of the Swiss parenting magazine Fritz+Fränzi, and on behalf of the publisher and editorial team, we would like to thank our numerous content and advertising partners, our freelance authors and of course you, dear reader, for your loyalty, praise and criticism. And for allowing us to continue to accompany you and your children - in both easy and challenging times.

Thank you for staying with us.

Oliver Wirtz Nik Niethammer
Publishing Director Editor-in-Chief

PS: You can subscribe to our newsletter here , you can buy a trial subscription here.